The Electric - Wattson Mascot
The Electric, a neighborhood sandwich shop and bar in Bluff Park, Alabama, tasked me with creating a mascot that would embody both electricity and the unique personalities of its owners—a former heavy metal musician and a roller derby skater. I presented three distinct options: the first inspired by the widely recognized Reddy Kilowatt mascot, the second with a punk rock aesthetic toned down for the family-friendly setting, and the third blending classic elements with my artistic touch. Beyond mascot design, I applied my sign painting skills to revitalize their patio with vibrant stripes and a new sign, enhancing the restaurant's lively atmosphere.
Collaborators: Brad Reed - Logo Design